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MARKETING RESOURCE


Evolving Landscape: Micro-Influencers vs. Celebrity Endorsements
Today, we're looking at and exploring the current dynamics between micro-influencers and celebrities in the context of influencer...

Rob May
Nov 9, 202315 min read


Building Authentic Collaborations in Influencer Marketing
In recent years, influencer marketing has surged in popularity, becoming a crucial component of many brand strategies. This marketing...

Jérémie Deschênes
Oct 21, 202320 min read


The ROI of Influencer Marketing: Measuring the Unmeasurable
Influencer marketing has emerged as a dominant force and an integral part of brand promotion. It's not to be ignored! As we look ahead,...

Alex Greening
Oct 18, 202313 min read


Identifying the Right Influencers for Your Brand
In the ever-evolving landscape of digital marketing, influencer marketing has become a powerhouse strategy for brands seeking to connect...

Rob May
Oct 17, 20237 min read


Effective Strategies for Building an Engaged Social Media Following
Social media has become an integral part of any business's marketing strategy. With billions of users worldwide, platforms offer...

Rob May
Sep 28, 202310 min read


The Rise of Influencer Marketing: Is It Worth the Hype?
In recent years, influencer marketing has become one of the most popular and effective ways for businesses to reach their target...

Jérémie Deschênes
Sep 20, 202312 min read
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