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Visual Triumph: Best Practices for Instagram Ad Creatives

Writer's picture: Alex GreeningAlex Greening

Close up shot of a phone with the instagram logo being held in somebody's hand

Instagram has become one of the most popular social media platforms for brands and e-commerce businesses to advertise their products and services.


Instagram has swiftly ascended as a go-to platform for brands aiming to connect with audiences in a more personal and visually engaging manner.


This rising prominence isn't merely a trend, but a reflection of the platform's potent ability to meld creativity with effective advertising. But with so many businesses competing for attention, it is essential to create visually compelling ads that stand out from the crowd.


Younger audiences, notably the millennials and Generation Z, possess an innate affinity for visually appealing and authentic content. Their penchant for aesthetics and authenticity isn't just about superficial appeal, but a deeper desire for genuine and relatable connections.


In a digital world teeming with staged perfection, the young audience craves a touch of reality, a snippet of the raw, and a dose of the authentic.


This affinity opens a gateway for brands to not just showcase their products but to narrate their stories, ethos, and the essence that sets them apart.


So, with over 1 billion active users, Instagram provides a vast audience for businesses to reach out too.


The intersection of Instagram's visual narrative and the younger demographic’s quest for authenticity cultivates a fertile ground for brands to creatively engage with this audience.


Well-crafted Instagram ads, therefore, become more than mere promotional content; they morph into visual stories, authentic engagements, and a bridge connecting the brand with its audience.


Instagram's canvas allows brands to stretch their creative muscles, explore diverse visual storytelling avenues, and craft ads that are not only eye-catching but soul-resonating.


With Instagram's user base thriving each day, the opportunity to create meaningful engagements through well-crafted ads is immense.


Yet, the real magic unfolds when these ads are tailored to echo the visual and authentic inclinations of the younger audience.


Through strategic creativity infused with a dose of authenticity, brands have the potential to not only capture the fleeting attention of the Instagram scroll but to etch a lasting impression in the minds of the younger demographic.


In this article, we will discuss the best practices for creating Instagram ad creatives that will help your brand succeed.


Establish Your Goals

Before creating any sort of Instagram ads, it is essential to establish your goals!


What do you want to achieve with your ad?

Do you want to increase brand awareness, drive traffic to your website, or boost sales?


Once you have established your goals, you can create an ad that aligns with them.


Craft a Consistent Style

Instagram is all about aesthetics, and it is crucial to establish a consistent style for your brand. Keeping your posts and ads' appearance consistent helps users quickly recognize your brand while scrolling.


Your Instagram ad should reflect your brand's overall aesthetic and style. Use your brand guidelines, such as colors, fonts, and logos, to create a cohesive look and feel.


Choose a Singular Focus

Your Instagram ad should have a singular focus.


Choose one product or service to promote in your ad.


This will help your ad stand out and make it easier for users to understand what you are promoting.


With your singular focus in mind, begin crafting compelling copy.


You want every aspect of your Instagram ad to feel unified, including the image or video, any copy you include on the multimedia, and the call-to-action.


Be Visually Compelling

Instagram is a visual platform, and your ad should be visually compelling.


Use professional high-quality images or videos that showcase your product's unique features. quality photography or video production are critical to any campaign's success.


You can also have fun with filters, editing tools, and other visual effects to make your products stand out and catch users' attention as they scroll their feeds. They key point here is to draw attention and get them to stop scrolling!



In today's overly saturated world of social media, you need Instagram posts that will jump off the screen and say, "Hey, look at me!"