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You Can Use Third-party Cookies For An Extra Year

We should have said goodbye to third-party cookies by now, but Google changed its mind. Again. The search engine is delaying its...

Data-driven Attribution Becomes The Default?

Google is all about automation, whether you like it or not. In their e-mail to advertisers, they let them know about their ad accounts...

Smart Campaigns Will Be Gone For Good Soon

Google began rolling out automatic updates to convert Smart Shopping campaigns to Performance Max – Search Engine Land reports. For most...

TikTok Launches Branded Mission

Let’s face it – TikTok is the place to be. With more than 1 billion monthly active users worldwide and the highest download numbers this...

‘And That’s The Way The Cookie Crumbles’

Update from the future: Google extends the use of third-party cookies once again. Read more about it here. The wish for having it both...

Google’s New Feature Will Make Managing Brand Safety Easier For Advertisers

Good news for advertisers: you will soon be able to manage exclusion lists more easily. Google has announced that it will launch a new...

Google Launches Karate Tutorial To Advertise Its Pixel Phone Lineup

Google is trying to make one thing clear in advertisements for its Pixel phone lineup: it’s easy to make the switch. The tech company has...