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Twitter is testing out a new feature that will help retailers make quick sales. The social media platform is testing an option that allows users to link eCommerce pages in a tweet.
Specifically, these tweets include a large ‘Shop’ button underneath the photo attached. General product details, like item name and pricing, can also be integrated into these tweets.
Wales-based social media consultant Matt Navarra shared screenshots of the new format on Mar. 2.
Twitter is experimenting with new shopping features 🛍 A NEW Twitter Card being tested for tweets containing links to product pages on a shop’s website New-style Twitter Shopping Card shows – Product name – Shop name – Product price – ‘Shop’ button <-Old | New-> ht @YasserM86 pic.twitter.com/8q5xLbbH2m — 🟣 Matt Navarra (@MattNavarra) March 2, 2021
Twitter confirmed to Tech Crunch that the tweet format is in its testing stages, and that it is not explicitly for advertisements. Instead, the ‘Shop’ button is for organic tweets.
The ‘Shop’ button is part of what seems to be a series of helpful tools for content creators on Twitter. The platform recently announced Super Follows, a feature that would allow users to charge a subset of their followers for premium content.
“We know people come to Twitter to interact with brands and discuss their favourite products,” said Twitter Revenue Lead Bruce Falck. “In fact, you may have even noticed some businesses already developing creative ways to enable sales on our platform.”
Twitter hopes that the ‘Shop’ button will ultimately make online shopping more convenient.
“Imagine easily discovering, and quickly purchasing, a new skincare product or trendy sneaker from a brand you follow with only a few clicks,” Falck said.
