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Google’s Search On 22 event was held just a couple of days ago and some big changes to the shopping experience were announced. In fact, a total of nine new shopping features and tools will be added to Google Search.
Google knows that shopping isn’t always about purchasing, in fact there are so many more components to the experience. Browsing, looking at new styles, or even checking back to see if there’s been a price drop on something you’ve been eyeing are all part of the shopping experience.
Buying is the end goal but so much more goes into online shopping and Google wants to make sure that your experience is top-notch.
Google’s focus for the set of new shopping features is grounded in providing personalized results. While presenting items in a way that is visually engaging and immersive.
Here’s a run through of their new additions:
Use “Shop” to Begin your Search
Sometimes when you’re looking for a product you just type the name in. A visual feed of products and associated tools is presented in U.S. searches when adding ‘shop’ before the item you’re hunting for. What a great feature!
Well, you’re in luck because this is one of Google’s first additions to the shopping user experience. This search method was most common for apparel, but Google decided that’s not enough. Now, when users search ‘shop’ before their select product, they will be face to face with the same visual feed of products.
Use a “Look” to Shop
We’ve all heard the phrase in the fashion industry, “shop the look”. It’s also so annoying when you see a picture of a fit you want but you have no way of knowing where the items are from.
Well, you guessed it, Google has a solution to that too! Looking for a way to style your winter coat and match a pair of boots so you don’t look like a fashion catastrophe? Just search for the item and Google will not only provide you with so many great visual options but also complementary pieces.
Featuring Trending Products
Later this fall, Google will make available the trending products feature. This will enable users to search and see what others are looking for. With this feature, who knows maybe you’ll be the next trend setter!
Shopping in 3D
Earlier this year, Google added a 3D feature for home goods on Search. Now they’re taking it to the next level.
People interact with 3D images because they’re so engaging and you get a better idea of what the product looks like. Google will be adding shoes to the mix for 3D shopping, so look out for that soon!
Complex Purchasing Guide
No matter what you’re shopping for, with so many options on the market, it can be hard to decide what to pick. But have no fears, Google has a solution for that too!
The new complex purchasing guide will be available to users based on the specific product they are looking at. Based on the specific product, Google’s purchasing guide will offer you insights and info from verifiable sources.
Helping you make a more informed decision about which product to buy has never been easier.
See what everyone else is thinking
In the coming months, page insights are expected to launch as a new shopping feature for users. You’ll no longer have to wonder if someone else would buy a product because you’ll have a good idea of it with this feature. Pros and cons, stars, and ratings are all bridged together to give users a better idea of how useful or quality a product is.
Personalized Results
If you’ve been scouring the internet for the perfect bag or hat and coming up with no luck, well this Google feature can help out.
Now when you’re searching on Google for something, you will welcome this new feature that provides you with like items, similar to your previous searches. However, some might be concerned about privacy issues and if this feature isn’t’ for you, simply switch off the feature with the toggle bar.
Shopping with Unique Filters
Another one of Google’s new shopping features has to do with filters. The simple filters are no longer your only option, if you’re searching for something that has many options, you can filter it!
Take shoes for example. If you just search for that, you’ll have so many options. But this feature enables Google to provide you with specific filters to narrow your search, like heels, trainers, or sandals.
Be Inspired by Google Discover
If you have the Google app, you’ll love this feature. The discover tab will begin to give you suggestions based on your recent shopping preferences. If you see a shopping suggestion, simply tap on it and you’ll be able to see where you can purchase it. I mean come on, what’s not to love!
Shopping Made Easier
With all these new features and tools, shopping is no longer a tedious task. Google has made it an exciting interactive and visual experience for users. In the coming month keep an eye out for some of these new features when you’re on the hunt.
