These days, Meta is making moves for creators to monetize their short-form content better.
There have been rumours circulating for a while that a Meta may release a new format for purchasing on Facebook. Now it’s finally here.
Search Engine Journal reports that “Meta will be enabling Stars on all public Facebook content, including Reels, and running events throughout the month to encourage users to purchase stars.”
What’s more? Facebook will also be lowering the bar creators must hit to acquire their initial payment. With short form content taking the lead in monetizing with fierce competition from other apps, this is sure to up their game.
What Are Stars?
You might be wondering what stars are. Well, we’ve got the answers for you. In a nutshell, stars are the Facebook equivalent of YouTube’s SuperChats. Think similar to digital gifts translated into actual money for creators.
To put things more simply, here’s what a blog post from Meta explained about Stars:
“Facebook Stars is a feature that allows you to monetize your video content, photo posts, and text posts. Viewers can buy Stars and send them to you while you’re live or for on-demand videos that have Stars enabled. For every Star you receive, Facebook will pay you $0.01 USD,” says Meta.
Stars started out on a smaller scale but now Meta is expanding them within Facebook. First a limited test group will give the stars a try and then the gifting system will expand to all.
Lowering The Price
By adding Stars on a wider scale, Meta hopes to “raise awareness about the digital gifting system.”
And this is great time to start this up, after all tis’ the season to give gifts. Speaking of which, there are multiple events running throughout December to increase more Star purchases.
Facebook is reducing from $100 to $25 the minimum payment requirement for creators with U.S. addresses. Stars and Facebook Subscriptions revenue will be subject to the new payment level.
Search Engine Journal says “users can purchase limited-time seasonal, virtual gifts from now until the new year. Facebook is testing themed gifts across several Reels topics, including pets, cars, fashion, and dance.”