Your dreams have come true–at least for every Gen Z shopaholic!
TikTok has an early holiday gift for users with the launch of their brand new in-app ecommerce feature! Such a smart move for TikTok especially with their recent shopping ad changes.
Now you can feed your shopping addiction directly on the app. Watch a haul TikTok or some UGC and then let the shop begin!
Now that we’ve got your attention with this brand new feature–we supposed you’ll be wanting to know what its called. Drumroll please! Introducing to you TikTok Shop.
TikTok has snuck in to the US e-commerce market, they had to be subtle with this launch due to all the controversy surrounding politics lately. It is “officially testing in the U.S. this week. It was previously only available in the UK and seven countries in Southeast Asia,” reports Search Engine Land
The social media company has dipped their toes into shopping features before but this is really a big addition for users. You can now purchase items without even leaving the app.
The feature is “live on profiles, in a separate tab, where users can browse products, and even make a purchase, without leaving the app,” Social Media Today reports.
Just in time for black Friday shopping, TikTok business owners that have access to the feature can begin setting up their products for sale.