Have you noticed your page titles are worded differently? Well its not as uncommon as you might think.
When Google rewrites a page title it doesn’t mean that the page quality was low. “Don’t panic if Google is rewriting your titles, at least, not from a quality issue or ranking issue,” Search Engine RoundTable reports.
What’s Up With Re-Written Titles?
Titles have a minimal impact on the overall algorithm, similar to the majority of Google ranking signals. However, titles have a significant impact on click-through rates and the total number of visitors to your site because they are frequently the first things users see in Google results.
Google Search Advocate John Muller recently chimed into this topic on Twitter, here’s what he had to say about it.
Looking at https://t.co/H3qKn8c4uK while some of the items seem kinda quality-related (keyword stuffing), independently of Google, I wouldn’t consider most of those to be quality signals. Good sites have bad title elements, bad sites have good title elements. — John Mueller is mostly not here 🐀 (@JohnMu) November 2, 2022
Essentially, Google switching up titles is neither here nor there, meaning its not a sign of bad quality unless there are deeper site impacts.
Best Practices for Title Links
Title links are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. It’s often the primary piece of information people use to decide which result to click on, so it’s important to use high-quality title text on your web pages.
In a blog post, Google outlines some of the best practices for writing titles. Some of the top tips include:
Write descriptive and concise text
Avoid keyword stuffing
Brand your titles
It’s important to keep an eye out for changes to your titles. But remember that a change doesn’t mean there a problem with quality on your site.