Instagram continues to test its subscription option. It began doing this back in January when only a handful of content creators got to test it. Now, this option is available for tens of thousands of creators in the States. Here are the new features:
New Way For Creators To Make A Living
As Adam Mosseri stated in his announcement, by adding these features, Instagram is following its goal to give creators more options for making money. With subscriptions, they can actually make a sustainable (and predictable) income, while offering their biggest fans exclusive content. Sounds like a win-win situation.
Subscriber chats – creators can interact directly with their fans in DMs. There is a limit of 30 different chats at a time. They’re powered by messenger and disappear after 24 hours.
Feed Posts – creators can post photos and videos just to their subscribers, regardless of if you’re posting Reels or Posts. On the other hand, subscribers will be able to find a subscriber home on the creator’s profile and find all their exclusive content.
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Why This Matters?
Brands and small businesses use social media for both connecting with their audience and promotions. So, they could benefit from subscriber-only features and offer their biggest fans exclusive content and promos, for example. In return – they get an extra income from subscriptions which they can then use on investing in their business and improving their brand. Or charity!
It will be interesting to see how creators and brands will use these new features.