Instagram rolled out some new features to its Reels. Now, users have more ways to let their creativity shine in creating short video clips while engaging with their audience.
And they’re engaging all right.
Currently, Instagram video posts are generating an engagement rate of 1.5%, which means that users are interacting with them, not just scrolling past them. Also, 86% of consumers say they are more likely to buy a product if it’s rated as “shareworthy” on Insta.
If you’re on the fence and thinking about starting making videos for Instagram, maybe this next statement encourages you:
Public accounts with more than 10kfollowers who posted at least five reels over two months gained 250% more followers than the ones that don’t post reels – according to Instagram, at least.
What’s New With Reels?
Not only did Instagram update its collection of sound effects, but it also allows us to add our own audio files. Now we can use the audio from Instagram’s music library, record audio, add voiceover to clips, and share or collect audio pages too.
Audio can be imported from any video in your camera roll, as long as it’s at least five seconds long. You can use them in Reels for commentary, jingles, or background noise for example.
Reels have a new length restriction. Before, Reels could last for only 15 seconds. Then, Instagram extended that and users could post 90-second clips. Now, Reels ads have a maximum running length of 60 seconds.
Interactive stickers are now available for videos, not only stories. That means you can use them in your videos for polls, quizzes, etc.
Also, you can use another video as a template when you’re creating your own Reels. You only need to add and trim your own clips by pre-loading audio and clip placeholders from source videos.