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Instagram is coming in hot with another game changer.
They just spiced things up with a new ‘Lead Form’ option for biz profiles! You can now access it through the action buttons and get creative with new ways to get direct responses from your profile.
It’s super easy to add – just select “Add Lead Form” from the list of four action buttons. You can either go with the standard data collection or get fancy with custom questions to steer the conversation.
Lead Form is the way to go if you want to know more about your IG profile visitors.
You can pick between multiple choice or short answer responses, making it super easy to get to know your audience better. Use the answers to sort and prioritize your followers, show off your brand’s unique personality, or find out how people stumbled upon your biz. Win-win!
Not sure if this is a trial run or not, it’s not officially listed on Instagram’s rundown of Action Buttons. But, more and more peeps are spotting the option, so why not take a look at your IG CTA options and see how you can use Lead Form? Could be worth checking out!
