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Google is continuing to be the MVP in the e-commerce industry. This week, Google announced a new feature for Chrome that could push users towards purchasing a product – it will be showing updated pricing for products inside a user’s open tabs grid. You’re wrong if you think it doesn’t matter.
Why is this important?
Because phones are important. More than 50 per cent of website traffic is generated through mobile devices, meaning more and more people are shopping from their phones. You can’t deny you’ve never left a tab open with that one product you’ve been eyeing for a while. Yes, you go back and forth and check if it’s still in stock, or if the price has changed. Your customers are probably doing the same.
With the new feature, Google lets users glance over the price of the product without even clicking on the tab. There’s no need to open or refresh the Chrome tab either since the new price will be highlighted and easy to spot. This feature will roll out for Android users later this week – IOS will see it in the coming weeks.
The option to glance over the grid and see if the pricing of the product had changed could move your customers towards buying the product. The convenience of not having to refresh the page every time they decide to check out the price change also helps and makes the process easier and quicker.
Google Lens & Abandoned Carts
Google is paying more attention to retailers and it shows. Along with the mentioned feature above, there is also the Google Lens in the address bar as well as the abandoned cart card.
The ‘Your carts’ card should help retailers by reminding the customers of their abandoned carts. Still, the users must remember to scroll to the card to see it. The Google Lens use case Google showed us a while back, however, could be even more useful. If a user takes a picture of a pattern and then asks Google for a piece of clothing with the same pattern, Google will offer the thing a user asked for. And it might just offer your store. This feature should be arriving early in 2022.
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