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Google is expanding its verification program for finance ads. This is a part of their effort in fighting against financial fraud. Advertisers proving they’re authorized to promote financial services will soon be a must.
By adding verification, Google is adding an extra layer of protection. That way, the search engine ensures fewer scams happen, meaning fewer people will get hurt by financial ads.
After the UK, Google is expanding the verification program to Australia, Singapore, and Taiwan.
What Will Change For Advertisers?
After August 30th, advertisers will have to go through two extra steps before running ads promoting financial services:
Prove that they’re authorized by a financial services regulator
Complete Google’s advertiser verification program
Since the policy has more than two months to go into effect, advertisers can start applying for verification at the end of this June.
Google’s Advertiser Verification Program
This program consists of multiple requirements, and each has its set of steps to complete. After starting the process, you have 30 days to complete it.
In this verification process, advertisers will have to provide basic information about themselves and their business. No worries, when you’re selected for the Advertiser verification program, you’ll get an email and an in-account notification says Google.
You will have to:
Answer a series of questions about your business – such as if your business is using a marketing agency, who’s paying for the ads, etc.
Verify your identity – this will have to be done by an admin of the Google Ads account, an authorized representative
Verify details about your business operations – based on previous answers, google might ask you about your business model, registration information, types of services, etc.
Find the selection criteria and more information about the verification process here.
