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A new reporting outage happened on various Google ad platforms, causing serious delays to the Google Ads console.
Google confirmed these issues and said:
“We’re investigating reports of an issue with Google Ads. We will provide more information shortly. The affected users are able to access Google Ads, but may not have access to the most recent data.”
What Happened?
Multiple Ads platforms stopped working properly for a while, including:
Google Ads
Google AdSense
Google Analytics
Search Ads 360
Display and Video 360
Campaign Manager 360
Google Ad Manager
This issue was reported last week too, by Search Engine Land. Yes – Google did indeed resolve those issues, but they happened again. History really does repeat itself, huh?
Why is this outage a problem? Simple – because if you don’t get correct reporting information, you will most likely create incorrect adjustments and changes, as Nicole Farley wrote last week.
However, today – Google reports the problems have been resolved. Will they happen next week too?
The issue with Google ads products & Google Analytics is resolved. There were reporting delays, but ads continued to serve & the performance data is now available. Advertisers using Smart Bidding should not apply data exclusions. — AdsLiaison (@adsliaison) July 20, 2022
