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Google Product Review Update Still Rolling Out After Two Weeks

It appears that the Google product review update rollout is taking longer than expected, and is still in the process of rolling out, according to a report from Search Engine Round Table.

Google had first announced the rollout of this new algorithm update two weeks ago in a blog post.

SEO Consultant Glen Gabe, who has been following the rollout closely and reporting updates on Twitter, asked Google’s Public Search Liason, Danny Sullivan, point blank if the update had finished rolling out. Sullivan replied that, as suspected, it has not.

It is not. — Danny Sullivan (@dannysullivan) April 20, 2021

As we’ve previously reported, the product reviews update was designed to reward higher quality product reviews that “share in-depth research, as opposed to thin content that simply summarizes the product.

It’s important to note that the product reviews update is not a massive core update, so it is expected to have minimal impact on rankings. However, businesses that use reviews extensively as a part of their marketing strategy may experience the brunt of the impact.

Gabe has been tracking the websites impacted by the update and reporting his findings on Twitter, and saw lots of movement around April 9, 15, 17, and 19. Some sites, he said, were only recently impacted later on in the rollout.