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Google revealed another useful feature to the Google Merchant Centre. More help is on the way when it comes to better analytics and measurements. Its name: auto-tagging for free product listing. With it, you will be able to track your shopping campaigns better, by adding a result ID to your URLs.
“With auto-tagging, after someone clicks your free product listing and free local product listing, auto-tagging adds a bit of additional information — a parameter called “result id” — to the URLs people click through.
When used together with a third-party web analytics tool (like Google Analytics), this will allow you to see how effectively your free listings and free local listings lead to valuable customer activity, such as purchases. – says Google.
The same result ID will be used for a customer that clicks on your listing multiple times. It will also be tracked through your analytics tools, thus helping you analyze in more depth,
How to Turn Auto-tagging On?
This feature is not a default one and has to be turned on by the admin. To turn auto-tagging on, you simply sign into your Merchant Center Account and find the option under Conversions. Turn it on, and you’re good to go!
Why Is This Important?
With the data you get from the analysis of your free listings and conversions, you can make informed decisions that will actually make sense. Now that you can track better and have more information about conversions and purchases, you can determine if you need to change anything in your marketing strategy.
Auto-tagging for free listings is now available in Google Merchant Center. By auto-tagging your product listings, auto-tagging adds a bit of additional information — a parameter called “result id” — to the URLs people click through. https://t.co/m2VqoyG8BD pic.twitter.com/S6THwdBAUQ — In Marketing WeTrust (@InMktgWeTrust) February 1, 2022
