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Desktop Getting A Page Experience Update

Back in November, Google confirmed it will be launching a new page experience update for desktop. The rollout is supposed to happen in February this year and is expected to last for about a month. That means we are hoping for a full rollout by the end of March.

The Google Desktop Page Experience Update will use the same factors as the mobile version – except, of course, the mobile-friendliness one. This update will not be applicable for desktop only, but tablets and laptops, too. It will include:

  1. Largest Contentful Paint (LCP)

  2. Cumulative Layout Shift (CLS)

  3. First Input Delay

  4. HTTPS Security

  5. Absence of intrusive interstitials

In case you forgot, safe browsing is no longer considered a part of the experience and is not a ranking signal anymore.

What Is Page Experience?

Page experience is a set of signals that measure how users are liking your website. It measures the loading time, interactivity, and visual stability of the page. It also includes existing search signals like the ones we mentioned above. However, page experience is not the only thing important for your rankings – content counts too.

Google Search Console

Google said they will update the Search Console to support desktop, too. That should launch before desktop becomes a ranking signal. Google search console helps you monitor your website traffic, optimize your ranking and make decisions about the appearance of your site’s results.

This update shouldn’t have much of an impact on your rankings, because it is designed to highlight pages that offer a great user experience. Page experience is just one of many factors Google takes into account when it comes to your ranking.  Still, it is important to stay in the loop, keep track of changes and monitor your metrics.